Digital signage in hotels is not a new concept. It is most often thought of as the in room TV and entertainment (hotel channels). As a hotelier, you are always seeking ways in which you can engage with your existing and potential customers with the objective of them being loyal and regular customers. The room should not be the first place you interact with your customers. Every business wants the ability to better communicate with its customers and hotels are no different. As with retail the customer journey is becoming increasingly important for hotels.The last few years has seen a seismic shift in the hardware used in the digital signage market, with organizations choosing to move away from purchasing expensive PCs behind displays. Throughout the technological hardware changes the market has gone, and will continue to go through, Signagelive has ensured that our platform remains compatible with as many possible devices; from the Samsung and LG system on chip devices (SoC) through to stand alone media players including iAdea and Chrome. These advancements have resulted in dramatic decreases in capital and maintenance costs, lowering the barrier of entry for all establishments.

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